Fractional growth, strategy & communications operator.
Translating business goals into deployable revenue infrastructure.
Interim executive and strategic operator with 20+ years leading growth, communications, demand generation, and go-to-market execution across B2B, B2C, and founder-led organizations.
Builds and deploys integrated growth systems spanning market positioning, communications infrastructure, sales enablement, digital acquisition, and AI-assisted campaign operations.
Particularly effective where leadership requires a senior operator who can quickly diagnose execution gaps, build operating systems, and implement scalable growth programs without the overhead of full-time executive hiring.
Operates as both an independent strategic lead and through Amaven's embedded execution infrastructure — giving clients access to senior strategic oversight alongside delivery across content, digital, systems, and implementation.
Integrated systems connecting market positioning, outbound engagement, lead generation, and sales support into unified commercial workflows.
Communications infrastructure aligning messaging across digital, outbound, content, PR, and customer-facing touchpoints.
Practical go-to-market systems that improve pipeline movement, shorten sales cycles, and support customer acquisition.
Adaptive marketing systems using AI-assisted workflow automation, campaign optimization, and live-response content operations.
Founder and principal of a strategic growth and communications consultancy providing interim leadership, embedded execution, and transformation support across marketing, communications, digital infrastructure, and commercial operations.
Advises entrepreneurs and operators on growth strategy, business planning, customer acquisition, and communications systems.
Led commercial representation, market development, and strategic communications support across consumer and commercial product categories.
Step in as fractional growth lead for a founder-led business that has strong delivery capability but inconsistent pipeline performance. Rework market positioning, tighten offer structure, rebuild customer-facing messaging, and align outreach, sales support, and lead generation into a more consistent growth engine.
Support a mid-market company whose legacy reputation no longer converts in a more competitive market. Refine positioning, modernize demand generation, improve sales support tools, and strengthen market visibility to improve traction without adding full-time leadership overhead.
Step in to help a company integrate AI into communications, campaign planning, and customer-facing content workflows. Establish practical use cases, define governance and process, align tooling with business priorities, and help teams adopt AI without disrupting core execution.
Support a company replacing fragmented communication tools with a more unified digital platform. Lead platform planning, content migration, workflow design, and team adoption across customer communications, internal documentation, and external-facing channels.
Build the go-to-market plan for a company launching a new service line, including positioning, offer definition, messaging, audience segmentation, launch sequencing, and sales enablement to support adoption and early traction.
Support expansion into a new market by refining value proposition, identifying audience priorities, building launch messaging, and aligning business development, outreach, and customer acquisition around a focused market-entry strategy.
Lead a creative and brand refresh after a company has repositioned its market focus. Translate strategic changes into updated visual identity, messaging systems, sales materials, and customer-facing brand assets that better reflect the company's next stage of growth.
Support the integration of two brands following acquisition, merger, or internal consolidation. Align messaging, visual systems, customer communications, and go-to-market assets into a unified market-facing identity.
Rework customer-facing messaging for a company whose offer is strong but difficult to understand. Clarify value proposition, improve website and sales messaging, align positioning across channels, and make it easier for prospects to understand why they should buy.
Unify customer messaging across marketing, sales, and customer-facing teams where inconsistent language is slowing conversion. Create a more consistent narrative across sales materials, digital touchpoints, outbound messaging, and customer communications.
Lead content strategy and deployment for a company that needs more consistent market visibility and stronger top-of-funnel engagement. Build the content roadmap, align messaging to growth priorities, and oversee deployment across digital, email, social, and campaign channels.
Step in to lead content planning and execution for a company producing high-value content inconsistently. Build repeatable editorial workflows, align production to business goals, and improve the speed and consistency of content deployment across teams and platforms.