Fractional · Interim · Embedded

Steven H.
Waschka

Fractional growth, strategy & communications operator.
Translating business goals into deployable revenue infrastructure.

steven@amaven.marketing (689) 777-2108 Orlando, FL /in/stevenwaschka
01 — Profile

The senior operator who builds the system and runs it.

Interim executive and strategic operator with 20+ years leading growth, communications, demand generation, and go-to-market execution across B2B, B2C, and founder-led organizations.

Builds and deploys integrated growth systems spanning market positioning, communications infrastructure, sales enablement, digital acquisition, and AI-assisted campaign operations.

Particularly effective where leadership requires a senior operator who can quickly diagnose execution gaps, build operating systems, and implement scalable growth programs without the overhead of full-time executive hiring.

Performance indicators
20+
Years in commercial growth & communications
300+
Brands supported across B2B and B2C
80+
Strategic campaigns in the last 5 years
200+
Founders advised on growth & positioning
90%+
Multi-month client retention
500K+
Cumulative views across branded content
02 — Engagement model

Strategic oversight, plus implementation.

Operates as both an independent strategic lead and through Amaven's embedded execution infrastructure — giving clients access to senior strategic oversight alongside delivery across content, digital, systems, and implementation.

Available for
  • 01Fractional growth leadership for companies needing stronger market traction
  • 02Interim & embedded support for AI and comms platform tech
  • 03Go-to-market planning for expansion, new division spin-ups or products
  • 04Creative design brand overhauls and market integrations
  • 05Customer-facing & brand aligned messaging
  • 06Content development and deployment leadership
Start a conversation Connect on LinkedIn
03 — Capabilities

Transformation across four operating layers.

Growth & Commercial Infrastructure

Integrated systems connecting market positioning, outbound engagement, lead generation, and sales support into unified commercial workflows.

  • Growth diagnostics & funnel gap analysis
  • Market positioning & offer refinement
  • Lead-generation system design
  • Revenue-support messaging systems
  • Cross-functional campaign deployment

Strategic Communications Systems

Communications infrastructure aligning messaging across digital, outbound, content, PR, and customer-facing touchpoints.

  • Messaging architecture & comms planning
  • Brand and narrative systems
  • Strategic outreach & engagement design
  • Content systems & platform communications
  • Executive positioning & external visibility

GTM Execution & Sales Enablement

Practical go-to-market systems that improve pipeline movement, shorten sales cycles, and support customer acquisition.

  • Sales enablement content & messaging
  • Conversion-path optimization
  • Audience segmentation & targeting
  • Outbound nurture systems
  • Customer acquisition workflows

AI-Assisted Campaign Operations

Adaptive marketing systems using AI-assisted workflow automation, campaign optimization, and live-response content operations.

  • AI-assisted campaign adaptation
  • Messaging iteration & testing systems
  • Workflow automation & process optimization
  • Real-time campaign refinement
  • Performance-informed content adaptation
04 — Professional experience

Two decades of building commercial systems that move.

2019 — Present

Principal

Amaven Business Development·Orlando, FL

Founder and principal of a strategic growth and communications consultancy providing interim leadership, embedded execution, and transformation support across marketing, communications, digital infrastructure, and commercial operations.

  • Built and scaled integrated communications and growth systems supporting B2B and B2C client acquisition.
  • Directed 80+ strategic campaigns, site launches, and integrated communications initiatives across healthcare, hospitality, nonprofit, and service sectors.
  • Delivered fractional marketing leadership, communications oversight, digital growth systems, and campaign operations.
  • Built modular execution frameworks spanning positioning, digital acquisition, content systems, and customer engagement.
  • Developed embedded delivery infrastructure enabling strategic oversight plus execution support across design, content, digital, and implementation functions.
2018 — Present

Certified Business Counselor

SCORE Orlando·Orlando, FL

Advises entrepreneurs and operators on growth strategy, business planning, customer acquisition, and communications systems.

  • Mentored 200+ founders and operators across business growth, positioning, and marketing strategy.
  • Led advisory workshops on customer research, strategic communications, digital storytelling, and growth planning.
  • Developed repeatable business-growth frameworks adopted across regional advisory programming.
1999 — 2018

Independent Manufacturer's Agent & Creative Strategist

Independent Practice

Led commercial representation, market development, and strategic communications support across consumer and commercial product categories.

  • Represented 300+ brands across consumer and commercial sectors.
  • Developed go-to-market materials, market positioning tools, and commercial sales support systems.
  • Served as liaison across sales teams, buyers, marketing stakeholders, and channel partners.
05 — Advisory & interim engagements

Where I plug in.

01Interim Growth Leadership
02Go-to-Market Strategy & Commercial Positioning
03Demand Generation System Design
04Strategic Communications Infrastructure
05Sales Enablement & Revenue Support Systems
06Customer Journey & Messaging Architecture
07Marketing Operations & Campaign Execution
08AI-Assisted Marketing Workflow Design
09Cross-Functional Growth Execution
10Embedded Fractional Leadership
06 — Functional toolkit

Strategy, system, and craft.

Commercial & Strategic

Go-to-market strategyCustomer journey designDemand generationMarket segmentationOffer positioningCampaign architectureGrowth diagnosticsSales enablement

Communications & Content

Messaging systemsExecutive communicationsStrategic outreachContent operationsPR coordinationNarrative developmentAudience engagement

Platforms & Execution

Google AnalyticsSearch ConsoleWordPressWixShopifyWooCommerceMailchimpKlaviyoConstant Contact

Creative & Production

Adobe Creative SuitePremiere ProFinal Cut ProDaVinci ResolveCanva